Ethnic Casual Friday.

        Every year in April music lovers, art lovers and fashion lovers all take the direction of the Coachella Valley in Indigo, California. Since 1999, this little city in the middle of the Californian desert hosts one of the most famous and artistic festival in the world. Artists of all kind and from different notoriety like Jay-Z, ACDC, Florence and the Machine and much more perform on the eight stages of the festival. Adding to the amazing line-ups, the event promotes artists by setting up art in their impressive location.


        Coachella is also the perfect occasion for fashionistas to dress in the festival’s vibes. Hippies, edgy, rock and roll all mix in this event which has become one of the most important place to be followed by the fashion community. One element of this fashion explosion which is in my opinion the most recurrent is the ethnic inspiration.

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        Ethnic originally means that it belongs to a certain group of people sharing a same culture or identity. Fashion used the idea of traditional ethnic prints and created new ones but only for aesthetic purpose like the designer Emilio Pucci. Then the trend of ethnic prints extended to accessories and the ethnic style became something broader than it’s origin. The ethnic look is the perfect inspiration for summer and especially festivals as Coachella can demonstrate each year. Wether you are a colourful person or a sober one, you can always adapt your style with some ethnic touches. This “trend” is kind of out of the fashion circle as it always come back every summer unlike other trends which can be thrown away the next season. Here are some inspirations from our dear friends models Alessandra Ambrioso, Gigi Hadid , celebrities and socialites, the Hiltons. The runway pictures are from Emilio Pucci SS 2015, and the menswear is from Balmain SS 2015.

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Here is a playlist with this year’s line up to put you into the Coachella mood:



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