Known for Audrey Hepburn’s daily breakfast extravaganza, legendary New York City flagship store, ‘little blue box’ and extraordinary yellow diamond, Tiffany&Company has more to offer than that. Here is why!
Founded by Charles Lewis Tiffany and John B. Young in 1837 in New York City, Tiffany&Co is one of the oldest running American business. Initially, it was a seller of stationary and incorporated jewelry to its offer in 1870s. Since the beginning, it payed a lot of attention to quality and pricing of its items, choosing its clientele among Americas’ richest families and movie stars.
In 1940 it was able to open its most famous store, and home to movies such as Breakfast at Tiffany’s and Sweet Home Alabama. Located on the corner of Fifth Avenue and 57th Street, it attracts the eyes of bypassers since 70 years. Apart from its charming and carefully composed windows, it hosts world biggest diamond-a 128.54 carats (25.708 g) Tiffany Yellow Diamond, once gracing the neck of Audrey Hepburn-the company’s biggest fan, during her promotion tour of Breakfast at Tiffany’s. Ten years after the purchase of the diamond, the company became the owner of some French crown jewels, raising its reputation to ever greater heights.
Apart from the Tiffany’s family great contributions to the fine jewelry world, Charles Tiffany could be considered as one of the most brilliant entrepreneurs, as he was the first one in the world to come up with the idea of a retail catalog, which contributed to the company’s immense profits. His son Louis was the inventor and designer of the famous Tiffany lamps with its impressive glassworks.
Nowadays, the company collaborates with artists from the field of fine arts, movies, architecture and design. One of such examples can be an annual collection by Paloma Picasso, consisting of beautiful and colorful stones. In 2000, the Tiffany & Company Foundation was established. It offers grants to individuals involved in environmental and art areas. Tiffany&Co is an international powerhouse, worth over $8 billion, holding contracts with diamond mines in Botswana, Canada, Australia and South Africa. Its flagships grace world’s most extravagant and famous streets, bringing joy to movie stars, ordinary people, its stakeholders and practically anyone with a little appreciation for some ‘wearable’ art.