Imagination in fashion is really important. The most difficult part of working in the industry is to have inventive and innovative ideas to prosper in this world. The more imaginative you are the more visible and successful you will be. Every house of fashion has to renew its creations to stay alive and visible. The perfect example of this so called mento, “Be creative to go on”, can be illustrated by the situation at Balmain. Since its creation right after the second world war until 2011, the brand has known ups and downs. Having Oscar De La Renta as the head of the house was maybe the second golden age of the brand after the direction of Pierre Balmain. From that time until 2011, the house has been in perdition. But now Olivier Rousteing is at the head of the brand and it has never been that popular and visible due to it’s imaginative spirit.
Celebrities have also understood that concept pretty well, from Grace Jones to Lady Gaga. Imagination is the key to success in the show business.
As the movie Festival of Cannes was going on this week, I would like to focus on the most imaginative outfits on the red carpet of the 68th edition of the festival held in the french coastal city.
Sonam Kapoor wearing Elie Saab Couture.
Erin O’Connor in Ralph & Russo Couture.
Karlie Kloss for Atelier Versace.
Julianne Moore wearing Armani Privé.
Liya Kebede in Proenza Schouler.
Fan Bingbing rocking this Marchesa gown.
Li Bingbing Zuhair in Murad haute couture.
Sophie Marceau wearing Vionnet.
And the “Palme d’or” for most imaginative outfit goes to:
Natasha Poly in Atelier Versace.