Floral prints are probably the most spread and common prints in the world. Going through different phases and trends, we always seem to go back to this flowery image which is usually synonym of summer, happiness and sometimes femininity. The origin of this “floral culture” probably originates from eastern Asia and more specifically from Japan where the flowers’ prints played an important role in the decoration of traditional kimonos on which their meaning represent the sun and is also attributed to royalty.
From Japan the trend travelled to China where it also became a central part of the aesthetic culture in printed silk fabrics and lifestyle objects. From China through the silk road to the Ottoman empire, the floral aesthetic reached western Europe between 1400 and 1500 and became a huge success and a sign of great sense of style. During the industrial revolution, this printed fabric became globally used and democratized.
At the beginning of the 20th Century the floral trend came back, especially in the English society as the store Liberty can attest. The London store is famous for its floral wall papers and from that a wide selection of articles (from fashion to stationary items) are printed with floral patterns. But florals are not only used in the “common” world but also in high fashion as these last runway looks can show you.
Here are some looks if you would like to adopt the floral look this summer 2015!
Valentino, Chanel, Paul&Joe, J-Crew
Dolce&Gabbana, Blumarine, Thakoon
Florals are also wearable on the red carpet as you could see at the last MET Gala in NYC which was on the theme of china’s influence on fashion.
Anna Wintour in Chanel & daughter Bee Shaffer, in Alexander McQueen
Cara Delevingne in Stella McCartney and her floral tattoos
Editor of Vogue US Grace Coddington in Michael Kors, model Bella Hadid in Topshop.
If you would like to know more about the influence of the Asian floral prints on fashion, I would recommend you the MET museum exhibition China through the looking glass in NYC at the Anna Wintour costume institute.
PS: Would it be possible to fill up this quick survey (5minutes) for one of my friend doing her bachelor thesis on the Fashionclash (Fashion week) event in Maastricht! Thank you!